Research Speaks
The number of Internet users in India is set to grow to approximately 243 million by June 2014; making it overtake the US as the second largest internet base in the world. Internet and Mobile Association of India (IMAI) and IMRB.
78% of CMOs believe that customized content is the future of marketing. Social Media Today
Videos can convey a message 10 times more effectively than text content; and 2014 will witness exponential growth in video marketing. Social Media Today
52% of marketers have found a customer via Facebook in 2013. With an evident rise in social media usage, it is also anticipated that social marketing budgets will double over the next 5 years. Social Media Today
Businesses used to have a small suggestion box near the door that mostly housed dust bunnies and an occasional piece of gum. Rarely would someone get back to you. But people can now make a post from an iPhone or a BlackBerry while they are sitting in your restaurant – Charles Nelson
Recources
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