• Manage and optimize the digital presence of NASSCOM Emerge Conclave
• Maximize online registrations for the event
• Carry out digital marketing activities including Social Media, PR, Display, and Newsletters.
• Manage the social interaction and reputation during the event
• Promote the speakers taking part in the event

Create a step-by-step plan to promote and execute the pre-event online activities.

Create a strong digital presence and keep the audience engaged before and during the event to ensure that the registrations continue till the day of the event.

A. Facebook (screenshots):

B. Twitter (screenshots)

• Better Communication – Our digital media activities increased and eased communication and information exchange between our key stakeholders, the organizers, the NASSCOM Emerge team and the target audience.
• Faster and Efficient Feedback – We could identify and respond quickly to both, positive and negative feedback. This helped us update the event attendees about small delays, updates about the speakers, etc.
• Increased Productivity – The impact of our digital marketing activities led to a peak in the registrations during the last week before the event.

• Higher Customer Satisfaction – Our engaging communication led to an increase in the number of fans on Facebook and Twitter and increased the sales number of registrations. The digital media activities garnered positive feedback and enthusiastic responses across all social media platforms used.

• The campaign was gratifying.
• We could initiate a huge interaction and get more than 3500 people to join the social media pages.

• Create, manage and optimize the digital presence of the Live-in-Concert event and Bryan Adams’s India tour.
• Manage the online ticket sales for the Bryan Adams’s India tour Live-in-Concert event.
• Deliver online sales of 1,000 tickets everyday for three consecutive weeks.
• Carry out digital marketing activities including Social Media, PR, Display, and Search.
• Manage the social interaction and reputation during the tour.

Create a step-by-step plan to promote and execute the pre-event online activities.

Create a strong digital presence and keep online fans engaged and entertained before and during the tour to ensure that the sale of tickets continues till the day of the event.

Handle the project right from conception in order to ensure consistency in communication across the digital space.

Follow the step-by-step project cycle in a timely manner and constantly monitor the results and impact of every online initiative.

The Project Cycle:

• Project Initiation – Meet the client and understand the overall scope and dimensions of the task at hand.
• Project Definition – Enlist the specific marketing challenges that need to be resolved and set measurable objectives.
• Project Planning – Enumerate the steps to be taken to achieve each specific objective and create a timeline.
• Detailed Planning and Strategy – Decide the social platforms to be targeted, the objective for every platform in terms of number of fans, number of followers etc. Also create an editorial timeline in terms of the tone and content of posts, updates, communications that need to be updated on a regular basis.
• Project Execution – Implement the strategy according to the set timelines.


• Awareness – The awareness for online tickets was done through Google ads that were crafted after a thorough keyword analysis to determine the most searched keywords.
• Activities – Social Media, Search, Display and PR were the activities carried out as part of the digital marketing campaign.
• Sales – The objective of continuing the ticket sales till the day of the event and meeting the online ticket sales target was met by a series of communications that led to a peak in the demand of tickets during the last week before the concert.
• Interaction – This was achieved by constantly sharing compelling and engaging content through posts on networks like Facebook, Twitter and commenting and interacting through the blogs and the website. This interaction played a key role in managing the reputation of the client during the cancellation of the concert at Delhi.


• Project Closer – Evaluate the strategy and its impact and modify tactics of required.


• Evaluate and Monitor – Constantly monitor the online activities to see their impact and ensure that the objectives set for each platform as well as the broader marketing challenges are being met.


• Project Analysis – Analyze the overall result of the project in terms of quality of performance and conformance to client requirements.


• Detailed Analysis – Review the project to highlight errors and make modifications to avoid making them in future. Make a note of the activities that generated positive results and use them as a reference for future projects.

• Better Communication – Our digital media activities increased and eased communication and information exchange between our key stakeholders, the organizers, fans, potential customers and the general public online.
• Faster and Efficient Feedback – We could identify and respond quickly to both, positive and negative feedback. This helped us manage brand “Bryan Adams Live-in-Concert” more efficiently.
• Increased Productivity – The impact of our digital marketing activities led to a peak in the sales of tickets during the last week before the concert and helped us surpass our online ticket sales target.
• Increased Transparency – We represented our client in the digital space and used it to share immediate and authentic information about ticket refund procedures when the concert in Delhi was cancelled. This helped to increase transparency, reduce confusion and protect the reputation of our client.
• Higher Customer Satisfaction – Our engaging communication led to an increase in the number of fans on Facebook and Twitter and increased the sales of online tickets. The digital media activities garnered positive feedback and enthusiastic responses from fans across social media.

• The campaign was gratifying.
• We could initiate a huge interaction and get more than 850 people to join the social media pages. Enthusiastic fans made the most of the opportunities to put forth their views and share the excitement.
• A focused strategy and timely execution allowed us to surpass our target of selling 1000 tickets per day for three weeks.
• Our online ads and social media campaigns got 4,20,000 clicks as against the 3,20,000 clicks we expected.
• We were successful in managing the reputation of our client during the cancellation of the Delhi concert by sharing authentic information with hassled fans.
• The campaign allowed us to put in place a set mechanism of activities to allow us to handle digital marketing for events a lot more easily and efficiently in the future.

• Create awareness about the upcoming concert featuring Akon.
• Use Social Media to involve fans in activities like sharing their views, opinions and thoughts, suggesting songs for the concert, etc. and ensure that the momentum of interest is maintained till the days of concert.
• Understand the profile of the audience, target it accurately and optimize the return on investment.
• Create and maintain a generic Facebook page for the client which may be used even later for future concerts.
• Manage and maximize the sales of online tickets.

• Connect – Be present on the digital hangouts of the core target audience and generate attention.
• Communicate – Create enthusiasm about the event within the target audience and constantly maintain the interaction by sharing interesting posts, pictures, videos, etc.
• Convert – Channelize the interest and enthusiasm among the target audience to direct it to the website or online ticket portal and thus maximize the sales of online tickets.

• Facebook: Increase awareness and interactions
• Twitter: Spread the buzz about the concert and maximize ticket sales
• Google Ads: Ads on Google targeted on keywords related to Akon

A. Facebook (screenshots):

B. Twitter (screenshots):

Interactions:

Demographics:

Page ‘views’ and ‘likes’:

• 2 days. 2 cities. 2 power-packed concerts. 60,000 tickets sold out.
• By understanding the profile of the audience correctly and targeting the right Social Media platforms, we were able to get our campaign close to 23 million impressions and 31 thousand clicks through Google and Facebook ads.
• By successfully directing traffic to the website and online ticket portals we achieved an average of 250 online ticket sales per day throughout the campaign. The sales were low in the initial days but peaked as the campaign received increased interactions, shares, fans, and the days of the concert drew near.
• As a result of regular updates that resonated with the target audience, the generic Facebook page created for this as well as future events got 1400 ‘likes’ and more than 20 percent of the members are still engaged on the page for future live events.