Purple are a leading provider of WiFi analytics. WiFi analytics involves using your guest WiFi network as a means of capturing customer data. This data can include name, date of birth, interests, hometown, contact details, footfall, dwell, frequency of visits and more. You can then use this data to build better customer profiles and drive personalized marketing campaigns - ultimately transforming your guest WiFi network into a revenue generating tool for your business. Purple's software solution ‘sits’ on top of your existing guest WiFi network. When guests connect, Purple captures their data via a captive login portal, and tracks their movement whilst in your venue using their devices’ unique MAC address. Purple's login portal can be completely customized to match your branding. The portal also connects with leading social media platforms, enabling guests to login quickly using their social media credentials. All of the data captured is stored within a centralized, enterprise-class reporting dashboard, ready for you to use to engage more effectively with your guests. For businesses that wish to transfer the data collected into another system, Purple offers an API, and connects with a number of leading CRM and marketing automation platforms, including Salesforce and Microsoft Dynamics. With over 80 million users worldwide across 45,000 venues, Purple works with a number of brands and venues including McDonalds, KFC, Walmart, AENA, Merlin Entertainment, Mercure Hotels, Miami Heat, Michael Kors, L’Oréal, NBA Indiana Pacers, Cueros Vélez S.A.S and more. Purple employs over 100 full-time staff globally with offices in the UK (HQ), US, Chile, Spain, and Australia. Purple also has an active partner base of 2,000 in over 100 countries. 