CAKE provides performance marketing software with solutions for affiliate marketing, lead generation and multichannel marketing that enables advertisers, networks and publishers to manage, measure and optimize marketing performance in real-time. Affiliate Marketing: Manage and measure partner marketing programs, optimize performance for the highest profitability and attract valuable partners. Lead Generation: Maximize lead generation efforts through a holistic view into the management and optimization of traffic sources, lead buyers and lead quality, and determine routing across available lead buyers for the highest revenue, in real-time. MultiChannel Marketing: Measure true customer acquisition costs across channels against the customer lifetime value and enhance campaign performance and multichannel strategies along the customer journey. CAKE is headquartered in Newport Beach, Calif. with operations in London and New Delhi.