Exceeding business goals, consistently

Delivering your business objectives is our job, overdelivering them is our passion.

Our Work

Impact

21X

Revenue and online transactions

22%

Brand search volumes

10X

Increase in ROAS

Objective

Decathlon wanted to acquire new user from all the platforms to reach a target of 1 million new users in a year, along with increasing engagement from existing users.
To meet the target, we decided to show ads only to new users and reduce frequency to existing users.
Smart Shopping Campaigns were deployed specifically to drive new customer acquisitions through conversion optimization across key product categories & locations corresponding to the rise in user demand.

Approach

Created a campaign for each of the sports that decathlon sells for E.g.: swimming, surfing etc.
Smart shopping campaigns were created using new user acquisition strategy (targeting users that have not made purchase in the last 540 days)
Campaigns were divided into 3 categories (Top cities, Tier 1 cities, Tier 2-3 cities) and further divided into model codes to track which products and campaigns work better.

Creating marketing possibilities from the future

We work with today’s leading tools and technologies to create future-ready solutions. A whole lot of intelligence topped with a dollop of imagination is how we make this happen.

Let's talk

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