Data is the backbone of marketing. It helps us show where to focus your Ad spends, what type of consumers are more profitable and much more.
In simple words, Data is a collection of information which consists of facts, numbers, figures gathered by observations, measurements, research or analysis.
But to make the most of your data, you need to understand what it means. That is where Looker Studio (formerly Google Data Studio) comes in.
Do you want to customize, visualize and generate meaningful insights from a variety of Data Sources? This blog explains what is Looker Studio, what it does and how to make the most of it.
What is Looker Studio?
Looker Studio is a free online data visualization tool that helps users to easily connect your sources, update & convert your data into informative reports & interactive dashboards. It’s a tool which gives you an overview of how marketing or online traffic impacts your business with your available data.
Have you ever struggled to build your custom Dashboards fast? It appeared that Looker Studio is a great solution to represent data.
For an experienced marketer, it’s quite easy to slice and dice data in the tools (Google Analytics, Google Ads, FB Ads etc) where it is collected. But for your Clients, they are more interested in results and short reports. In that case, it’s better to present customised reports based on their requirements instead of sharing huge data with them in Excel sheets. Also, there are high chances that excel sheet may fail to open due to heavy data loaded in it already.
And this is where Looker Studio comes into the picture. Now, you can tell stories with your Data in just below are the 3 primary tasks
- You can simply connect multiple Data sources like Google Analytics, Google Ads & Facebook Ads into one place & update your data automatically.
- Once connected, you can visualize data on Looker Studio’s canvas/page. Just Drag and drop your preferred charts and configure it as per your needs, add few built-in dropdowns & filters to style your dashboards to gain more insights and make it interactive.
- Once your set-up is ready, you can share & collaborate it with your colleagues across organisation as it runs on a web browser.
There are plenty of different Dashboard Solutions available in the market, however most solutions are license based paid solutions. Looker Studio similar to other google products has a free version, which is great for small to medium enterprises.
Google Looker Studio is a great example of an easy-to-use solution that allows you reduce reporting time, transforming reports into insightful and impactful beautiful Visualisations that you can share.